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April 16, 2014

Magazine Advertisements

Virtually any medium can be used for advertising.  Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, etc.  Any place an “identified” sponsor pays to deliver their message through a medium is advertising.

Magazine Advertisements

Magazine Ad: MJ vs. Isaac Newton

Description: Michael Jordan, in his home uniform, is captured performing a gravity-defying dunk.  MJ’s head is close to the rim and he seems effortlessly about to complete the dunk.  The background is all black with the following words in bold uppercase letters “Michael Jordan 1, Isaac Newton 0”.

View Ad: MJ vs Newton

Technique used:  The advertisement technique used for almost all of Nike’s product seems to be association.  Nike utilizes famous athletes to market their brands.  In Jordan’s case I believe that both companies profited extremely well for their mutual marketing arrangements throughout the years.

 Objectives:

  1. To build up a brand around MJ’s athletic abilities.
  2. Advertise the Nike as the shoe of choice for Michael Jordan.

Target Market: Athletes, at this time MJs where not such a fashion icon then they are today.

Action for consumers are to go out a purchase Nikes.

 

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