Porter’s Five Forces Diagram
Below you will find my five forces diagram.
The conclusion of my research would indicate that I should not pursue a business in the alcohol production. No matter if I were to increase my marketing campaign or produce the best tasting liqueur the power and influence of my supplier and customer is extremely high. However I will not be in the alcoholic production business to make a profit I will be in the business to produce a product that I can share with family and friends.