Out of home advertising, therefore, is on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
National Geographic Advertisements: Exploring Caves in America
Description: The advertisement is located on the bottom of an apartment balcony, this already creates the backdrop needed to insinuate the purpose of the advertisement. The advertisement has bat like creatures hanging from the bottom of the balcony and a backdrop of the front page of the National Geographic magazine.
View Ad: Exploring Caves in America
Technique used: Wit and humor, the visual affect helps draw attention to the magazine.
- To bring attention to the next magazine from National Geographic.
Target Market: Anyone that likes national geographic magazines or magazines about nature.