Most Consumers Are Exposed To Voluminous Flow Of Advertising Messages. In The Past Ten Years, The Internet Has Created An Entirely New Venue For Advertising As Well. Today Social Media Is Ubiquitous; We Cannot Get Away From The Latest Product Message. In Addition, The Reason For The Vast Number Of Ads We Are Exposed To Daily? Ads Are Used To Urge The Viewer To Take An Action Usually To Purchase The Product Or Service Shown In The Ad. After All, A Company Must Sell Its Product Or Service To Customers In Order To Be Profitable.
This Assignment Requires Us To Select Five (Of Your Own Favorite) Advertisements From Each Of The Traditional Media Outlets: Radio, Television, Newsprint, Magazine, And Outdoor Advertising (A Total Of 25 Ads). Create And Post An Analysis For Each Ad On Your Blog. Each Of These Five Types Of Traditional Media Outlets Will Be Aligned With A Given Week During This Course
Newspaper Ad: Hardeen Escape Artist
Description: Theodore Hardeen is being drenched in water while in a galvanized cramped in a small iron container and secured with “massive locks”. One man pours the water in to this container while the two other man, one holding the lid and the other holding the locks, watch with anticipation and concentration. The ad displays the container when it is covered up and secured to the bottom left. The bottom text really grab you as it says failure means a drowning death.
View Ad: King of Jail Breakers
Technique used: Labels is used in this ad, descriptive words I think is utilized in many newspaper advertisements. This ad also uses the emotional appeal in that there is a fear of death for the magician if he doesn’t escape and the only way to find out is to catch the show.
- To build up a magic stunt that has death implications.
- Advertise the show at a particular time and location.
Target Market: Anyone that is intrigued by magic tricks or shows of entertainment.
Action for consumers to take is to go to the casino to watch the show.
Newspaper Ad: Drink Pepsi Cola
Description: Very simple advertisement with words that describe the drinks “healthy characteristics”. The word Drink is the first word that stands out, it is all capitalized, in a different font, and it is in bold. From there the natural progression is the Pepsi cola in all caps and in bold font. The “healthy characteristics is followed in regular font. The ad is then completed with the words Pepsi Cola bottling works.
View Ad: Drink Pepsi Cola go to page four then scroll to the bottom.
Technique used: Stacking is used in this ad in that Pepsi uses a short list of things that help build its brand. It is so unique in that Pepsi was advertising it’s drink as healthful and without dope or harmful ingredients. This ad also uses repetition in that it displayed the name Pepsi Cola twice in that small printed ad.
- Build up the Pepsi cola brand as a healthful beverage.
Target Market: The target audience for this advertisement is anyone that wanted something that can help digestion and anyone that like a healthful drink. (Ironic isn’t it)
Action: After viewing this ad consumers are go buy Pepsi.
Newspaper Ad: Wearplus Ties
Description: The ad first pulls you in with the phrase “Girls don’t read this”, so natural instinct is I have to read it know what you’re not supposed to be reading. You have a man’s face to the right of the page with the only part of his wardrobe showing is half a collar and a full length black striped tie. The paragraph in the middle of the ad explains how if a woman wants to provide the perfect gift to a men then they should buy them this all-silk tie. The ad provides price ranges and locations of where the ties can be purchased.
View Ad: Wearplus Ties
Technique used: Reverse psychology in providing that initial curiosity to the ad. Then it uses an emotional appeal in that if you purchase this tie your man would be extremely delighted by the gift.
- Read more about the silk ties that make the perfect gift.
- Go purchase these ties.
Target Market: Females that are looking for a gift for their significant other.
Action for consumers to take is to go to store that offers these ties and purchase it for a gift.
Newspaper Ad: Galloway’s Garage
Description: This ad my seem simple at first but I believe that there is a lot of marketing techniques taking place. First off the elegant car in the ad draws you in, the car is displayed as if it is driving forward the reader. You have pleased looking couple in the car. After you finish looking at the car you look for what type of car is displayed which is displayed on top of the ad. Before you look at the rest of the ad, you probably glanced back at the car and probably noticed the super deluxe super imposed under the right front light. Underneath the car is the description of the car in regular text. Followed below the description of the car is the name of the company selling the car, which is in all cap, bold, and different font then the other letters in the description paragraph.
View Ad: Galloway’s Garage
Technique used: The ad uses transfer technique throughout. I first notice the couple that is enjoying driving this car, therefor anyone who drove this car will feel the same way. The car displayed big on the paper ad relative to anything else, this provides a sense of how big the car might be in real life. The description of the car is grandiose and spacious only reaffirms the picture of the car. There is more descriptive words used such as how the drive is smoother and sound which affirms why the couple is enjoying the ride.
- Build up the new Ford model cars.
- Indicate where someone can purchase these new Ford model cars
Target Market: The target audience for this advertisement are males that can afford luxury vehicles.
Action: After viewing this advertisement people will go to Galloway’s Garage and check out the new Ford model cars.
Newspaper Ad: Game of Thrones
Description: This is a very unique ad, probably one of the best ones I’ve seen so far. There is a dragon superimposed on the newspaper. The dragon spans over two pages of the newspaper however, the dragon does not prevent someone from reading the words of the newspaper. On the second page of the newspaper the text of the ad is displayed in a box that is not outlined. The first words that you see is a capitalized Game of Thrones, followed by when the new season will start. The HBO logo is also displayed in bold letters. The name of the show, dates of the show, new season indication, and HBO are all in different types of texts.
View Ad: Game of Thrones
Technique used: The wit and humor technique is utilized in this ad; the image of the dragon that spans two pages draws reader in with curiosity. The use of the dragon superimposed on the print gives the view a reason to follow the natural direction of the ad to where the Game of Thrones is displayed. Now the view is looking at what this dragon is associated with.
- Watch the new season of Game of Thrones on HBO.
Target Market: Viewers of the last season of Game of Thrones.
Action for viewers to take is to watch the first episode of the Game of Thrones on that particular date and time through HBO.