Out of home advertising, therefore, is on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
National Geographic Advertisements: Exploring Caves in America
Description: The advertisement is located on the bottom of an apartment balcony, this already creates the backdrop needed to insinuate the purpose of the advertisement. The advertisement has bat like creatures hanging from the bottom of the balcony and a backdrop of the front page of the National Geographic magazine.
View Ad: Exploring Caves in America
Technique used: Wit and humor, the visual affect helps draw attention to the magazine.
- To bring attention to the next magazine from National Geographic.
Target Market: Anyone that likes national geographic magazines or magazines about nature.
Nooka advertisement: Hold Everything
Description: This advertisement is very unique in that it is a moving ad on a moving platform. The ad is on a moving sidewalk in a airport, the ad consist of money, credit cards, ids, etc. Basically anything that can fit in a wallet is displayed on the moving platform of the walkway. The wallet contents is moving toward a wallet at the end of the runway, at the bottom of the wallet are the words “Hold everything. The asset organizer. Nooka.com”.
View Ad: Nooka, Hold Everything
Technique used: Wit and humor is also utilized in this advertisement. Exploiting the moving platform the advertisers are able to draw people’s attention to the end of the platform.
- Bring attention to the asset organizer offered by Nooka.
Target Market: The target audience for this advertisement could be anyone, but more specifically adults to business class individuals.
Action: After viewing this ad consumers look up this asset organizer offered by Nooka.
Caribou: Coffee Oven
Description: This ad might be one of the best outdoor advertisements that I have seen. The ad is enclosed in a bus shelter and is designed as an oven. The pictures of breakfast sandwiches on racks is on the back of the shelter. The top of the shelter is a real heater coil. On the left of the shealter is words “Hot n wholesome”.
View Ad: Caribou Coffee Oven
Technique used: Wit is used in this ad.
- Say warm in the bus shelters.
- Buy breakfast sandwiches from Caribou.
Target Market: Early risers, those that tend to eat breakfast on the go in the mornings.
Puma Love = Football
Description: Very simple advertisement however it is very effective. The ad canvas is the side of a brick building. There is a simple hart outline followed by an equal sign followed by a giant soccer ball smashing through the building. There is the puma logo and an outline of Africa.
View Ad: Love = Football
Technique used: Wit, 3D
- Build up brand awareness.
- Promote Puma’s ‘Love=Football’ campaign and their sponsorship of the 2010 World Cup in South Africa.
Target Market: The target audience for this ad are all football fans.
Action: After viewing this advertisement people will get ready to watch the World Cup and be more aware of the connection of Puma and football.
Buffalo 2010 Empire State Games
Description: The first thing that you notice is the 3D figure of an athlete jumping over the billboard. The billboard displays the advertisement for the 2010 Buffalo Empire State Games.
View Ad: Buffalo 2010 Empire State Games
Technique used: The wit and humor technique is utilized in this ad; the image of the athlete jumping over billboard draws people to looking at the ad. The use of the 3D technique is extremely affective in drawing attention.
- Get ready for the upcoming Empire State Games.
- Watch the Empire State Games.
Target Market: Individuals that like the Olympics style sporting events.
Action for viewers to take is to watch the games and visit the official website of the games.